By founder type, by motion.
Curated reading paths through the knowledge base, organized by the specific outbound problem you're trying to solve.
Cold email for YC founders — the in-batch playbook.
You have 8-10 weeks left in batch and a half-validated ICP. Cold email is the cheapest way to test which version of your ICP actually converts. Done wrong, it burns your founder domain.
LinkedIn outreach for dev tools founders.
Engineering buyers don't read cold email — they read LinkedIn DMs from the right people. The problem: most dev tools founders torch one or two personal LinkedIn accounts learning this.
Conference prep for B2B SaaS founders.
Most teams treat conferences as the event. The actual game is the four weeks before. Pre-event outreach is where the pipeline gets built — at 2-3x the reply rate of cold prospecting.
Design partners for pre-PMF founders.
If you're pre-PMF and B2B SaaS, the design partner motion is the highest-leverage GTM motion you can run. It compresses 18 months of customer discovery into 6 months and produces reference customers along the way.