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How many inboxes do you actually need?

Plug in your campaign. Get the exact infrastructure, warmup runway, and expected outcomes — built on real benchmarks.

Quick presets
Campaign inputs

How many people in your outreach list?

5 touches

Most multi-touch sequences run 5–7 touches.

14 days

10 actual sending days (weekdays only).

Recommended — weekend sends have lower open rates and look spammy.

Used to back-calculate when to start warming inboxes.

Infrastructure assumptions (advanced)
30/day

30 is the safe limit. 50+ burns deliverability fast.

3 inboxes

3 is the sweet spot. More = spam signal.

3 weeks

New inboxes need warmup before real sends. 3 weeks is standard.

You need
17
inboxes
across 6 domains
Total sends
5,000
Sends per day
500
Active sending days
10
weekdays only
Domain capacity
90/day
max safe per domain
Expected outcomes
Replies
1% (cold) → 6% (strong personalization)
Low
10
Mid
30
High
60
Meetings booked
20–40% of replies convert to meetings
Low
2
Mid
9
High
24
Skip the build
We'll build this for you.

Allston Labs spins up the domains, warms the inboxes, writes the sequences, and runs the campaign end-to-end. Forward-deployed engineering for GTM.

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Skip the math

Don't want to build this yourself?

Allston Labs spins up the domains, warms the inboxes, writes the sequences, and runs the campaign end-to-end. We live in your Slack — you stay focused on closing.

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The math

Every number comes from a hard constraint.

Email deliverability rules dictate the math. Push past them and you burn the domain.

30/day
Sends per inbox

Above 30 sends per inbox per day, providers start flagging you. 50+ and you burn the domain inside a week. This is the single hardest cap in cold email.

3 inboxes
Per domain

Each domain can host 2–3 sending inboxes before pattern-matching marks it as bulk. The fix isn't more inboxes — it's more domains.

3 weeks
Warmup runway

A fresh inbox can't send 30/day on day one. You drip-warm for 2–3 weeks (1 → 5 → 15 → 30) so reputation accrues before real outreach starts.

5 days/wk
Sending days

Weekend sends have ~40% lower open rates and are a strong spam signal. Plan around ~20 sending days a month, not 30.

5–7 touches
Per contact

Single-touch campaigns reply at <0.5%. The reply curve doesn't really start until touch 3, and most of the volume comes from touches 4–7.

<3% bounce
Deliverability budget

Above 3% bounces, providers route your domain straight to spam. List quality matters more than volume — verify before you send.

Keep reading

Learn the craft.

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Built for founders who'd rather close pipeline than babysit inboxes.

We embed in your Slack, register and warm the domains, write the multi-touch sequences, and route every reply straight back to your sales team. Forward-deployed engineering for GTM.