Ideas · A running essay series

Long essays from the inside of the work.

The Knowledge Base is the tactical layer — how to set up a domain, how to write cold copy, how to run a discovery call. Ideas is the layer above that: arguments about where B2B GTM is going, and the operating models that get there first.

New posts when we have something worth saying. No cadence. No newsletter pressure.

The index

No. 01June 202616 min · 3,800 words
The end of the CRM era starts with the people who stop logging in.
Forty years of CRMs, three waves of fixes, and the same empty fields. Why the actual replacement isn't a smarter CRM — it's an operating model in which the work runs the record.
CRMOperating modelB2B GTMRead the essay →

We'd rather discuss ideas

We'd rather talk through the ideas than write the next post in a vacuum.

If a piece resonated, broke, or pushed your thinking somewhere new, let's talk. The best conversations end up shaping what we write next.

Schedule time →

Long essays from the inside of the work.

The end of the CRM era starts with the people who stop logging in.

We'd rather talk through the ideas than write the next post in a vacuum.