The free outbound infrastructure audit.
Thirty minutes. We review your domains, deliverability, list quality, sequencing, and reply handling against the empirical benchmark. You leave with a prioritized 30-day action plan and the monitoring dashboard template we run internally.
One slot per day. Phillip An, co-founder, runs every audit personally.
Eight surfaces. Thirty minutes.
The same checklist we run against client estates in week one of an engagement. Compressed to fit a 30-minute call, applied to your specific situation.
Deliverability state
Postmaster Tools and SNDS enrollment, current Gmail and Outlook reputation scores, spam-complaint rate against the 0.3% bulk-sender ceiling, and the seed-list placement curve over the last 30 days.
Domain estate
Per-domain inbox counts, lookalike pattern across your sending tier, registrar diversification, domain age distribution, and the reputation firewall between corporate root and cold-outbound subdomains.
Authentication posture
SPF chain depth and 10-lookup compliance, DKIM selector hygiene and key length, DMARC policy level and alignment, MTA-STS enforcement, and the most common misalignments we see in production stacks.
List quality and hygiene
Bounce rate against the 2% deliverability threshold, suppression-list discipline, source mix between scraped and verified contacts, and the staleness curve on contacts older than 90 days.
Sequencing health
Per-touch reply rate curve across the 5-7 touch cadence, send-time distribution, copy-pattern fingerprinting risk, and the per-segment reply-rate differential against the empirical benchmark.
LinkedIn account health
Warmup state across paired accounts, restriction-risk indicators (connect velocity, profile-view ratios, automation fingerprint), and the multi-account architecture against single-account exposure.
Reply handling
Triage SLA against the four-hour window where 50% of pipeline gets left, conversion rate from reply to booked meeting, and the objection-library coverage against the four canonical objections.
Pipeline conversion
Per-stage funnel rates from send → reply → meeting → opportunity → closed-won, compared against the empirical benchmark for your stage and ICP segment.
Four deliverables, sent within 24 hours.
Not a deck. Not a recap email with bullet points and a follow-up nudge. The actual artifacts a paying client gets in week one of an engagement, applied to your situation.
- 01A prioritized 30-day action plan
Three to five specific changes, ranked by ROI against engineering hours. Written down, sent within 24 hours of the call.
- 02Your numbers against the empirical benchmark
Where you actually sit on the per-touch reply curve, the per-stage conversion funnel, and the deliverability percentile distribution.
- 03A working monitoring dashboard template
The deliverability and pipeline dashboard we run internally for clients. Spreadsheet template, you wire it to your data.
- 04Direct answers to whatever else you ask
Domain registrar recommendations, sequencing tool tradeoffs, the LinkedIn automation category to use for your account count — anything in the surface area.
Four kinds of operators.
The audit fits a specific shape of company at a specific stage. If you don't see yourself here, book anyway — the framework adjusts, or we'll tell you it doesn't.
Founders running their own outbound
Post-PMF, pre-first-AE, deciding whether the next quarter's bottleneck is more pipeline or better closing. The audit tells you which.
VP Sales who inherited an outbound motion
You're 60 days in, the team's hitting some target, and you have no read on whether the deliverability under it is healthy or one bad week from collapse.
YC batch teams sizing the infrastructure
Pre-launch or weeks 1-3 of the batch. You haven't burned a domain yet — this is the call that prevents it.
AI-native founders new to B2B
Strong on product, no prior reps on cold outbound, and the surface area of SPF/DKIM/DMARC/warmup is genuinely unfamiliar. The audit translates it into the four decisions that actually matter.
Because the audit is the sales call.
We're confident enough in the work that we believe a 30-minute look at your actual numbers will tell you whether we'd be useful. If the answer is no, you walk away with a useful audit and we both got our time back. If the answer is yes, the audit is the first deliverable of an engagement that probably wouldn't have happened without it.
The alternative is a discovery call where we ask you the same questions we'd ask in the audit anyway, except neither of us learns anything. We skipped that step.
Not a discovery call wearing an audit's name tag.
- Not a slide deck. There is no deck.
- Not a vendor pitch. We don't introduce the product until you ask, and we'll tell you if it's not a fit.
- Not a generic "how's outbound going" conversation. The intake form keeps it specific.
- Not a step in a multi-stage sales funnel. There is no second call you have to take before getting the action plan.
You get the same analysis a paying customer gets in week one — applied to your specific situation, in thirty minutes, free.
Practical questions.
Do I need to share my CRM or sending platform access?
No. We work from a brief intake form and your numbers as you describe them on the call. If we end up working together, access happens then. The audit itself is a conversation.
What if I'm pre-launch?
Then this is the right time. Pre-launch audits run 20 minutes — we walk through the infrastructure to build before sending, the domain estate sizing, and the warmup runway against your launch date. The 30-day action plan becomes a launch checklist.
What if I'm at a different stage than the ones listed?
Book anyway. The framework adjusts — Series A and later, post-Series B with a 4-10 AE team, agency standing up multi-client stacks. We'll redirect to the right reference on the call.
Can you do this for a team of 3 AEs separately?
Yes, but typically one call with the founder or VP plus one or two ICs is more useful than three separate calls. The infrastructure questions don't change per rep; the operational ones do, and they're better answered in a room together.
Who runs the audit?
Phillip An, co-founder of Allston Labs. Every audit, personally. Not a BDR, not a discovery rep, not a sales engineer with a deck.
What's the catch?
There isn't one in the usual sense. We run one audit slot per day. If it turns into an engagement, the audit is the first deliverable of that engagement. If it doesn't, the action plan is yours and we move on.
Thirty minutes. One slot per day. No deck.
Phillip An, co-founder of Allston Labs, runs every audit personally. Pick a slot that fits. Fill the intake form when the confirmation lands. Show up with your numbers.