Allston Labs vs Salesloft.
Salesloft competes head-on with Outreach in the enterprise SEP category. Both are mature platforms for established SDR teams. Allston Labs operates a different category — we don't sell platform seats, we operate the outbound motion as a service.
Salesloft makes the most sense for established sales orgs already running 'cadences' as a discipline. The platform is built around that vocabulary and that workflow. Allston Labs is for teams that don't yet have that workflow — or want someone else to run it for them.
What changes between them.
You have a 20+ person SDR org with a director or VP managing cadences as a discipline. The org is mature enough to operate a platform. You want vendor-neutral platform infrastructure, not a service.
You're below the threshold where a dedicated SDR org makes sense (under ~$5M ARR, under 20 reps). You'd rather buy outcome than platform. You don't want to hire a director of sales development before you have repeatable pipeline.
What you have to operate either way.
Regardless of which platform you choose, the underlying infrastructure is yours to operate. These guides explain it.
Cold email — the complete setup reference
14 chapters covering the authentication and deliverability stack any platform expects you to operate yourself.
LinkedIn outreach — the infrastructure reference
8 chapters on multi-account architecture, residential proxies, and the messaging surfaces that work.
Cold copy and campaign architecture
Principles, sequences, CTAs, multi-channel. The copy layer is what determines reply rates regardless of platform.
Not sure which fits?
We'll tell you straight when Salesloft or another platform is the right answer — and when we are.
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