Something just happened at the buyer's company that opened a buying window. A raise, a hire, an exec move, a layoff, a launch. The signal decays in days or weeks, and the team that shows up first usually wins. These are the highest-velocity plays in the library.
Post-raise outbound
A company that just closed a round has budget they did not have last week, a hiring plan in public, and pressure to ship. Outreach in the first 60 days reply at 3 to 5 times the cold-list rate.
For: Founders selling into freshly funded companies.
Job-change outbound
A buyer in their first 90 days at a new role is running the audit. They have not committed to the incumbent stack and they want a visible win for their first quarter report.
For: Founders selling tools tied to a named buyer role.
Exec-move outbound
When a new VP or C-level lands, the stack changes inside 100 days. The deal sizes are the largest in this library and the field is mostly empty.
For: Founders selling 25K-plus deals into mid-market and enterprise.
Layoff-signal outbound
The work did not go away. Companies that just cut headcount have an open mandate to find leverage, and most vendors flee. The few who show up correctly close at multiples of baseline.
For: Founders selling managed services, AI, or outsourcing.
Press, launch, and M&A triggers
Every launch, expansion, and acquisition creates 30 days of inbound-friendly attention and a specific downstream gap. The press release names the executive owning it.
For: Founders whose offer maps to a specific corporate event.
Your buyers are complaining about the problem you solve, in public, where you can read it. The play is showing up with help first, never with a pitch in the opener. Slower-paying than the event plays, much higher-trust once it compounds.
Reddit and community mining
A Reddit post asking for help with your category is the most qualified inbound message you will ever get. The hard part is being the contributor they trust enough to DM back.
For: Founders selling devtools, prosumer SaaS, or self-serve B2B.
G2 and Capterra review mining
A 2-star review of your competitor is a fully-qualified inbound lead in 500 words. They named the pain, the tool, and often the alternative they tried.
For: Founders in mature categories with named competitors.
Show up in your buyer's community
Pavilion, RevGenius, IndieHackers, vertical Slacks. The DM that decides the vendor evaluation happens there before it ever reaches your funnel. Be the name another member surfaces.
For: Founders selling 25K-plus deals into specific buyer roles.
Stack changes and hiring posts publicize buyer behavior in structured, machine-readable form. The personalization writes itself if you point the right feed at the right ICP. The plays scale further than the event plays without burning out on per-prospect research.
Hiring posts as intent signals
A company hiring a CRM admin has no admin today. A company hiring an SDR manager is scaling outbound. Job posts name the stack, the gap, the buyer, and the budget.
For: Founders selling tools or services tied to a specific role.
Tech-stack-move triggers
When BuiltWith shows a company removed Segment last Thursday, they actually removed Segment last Thursday. The migration moment is the steepest-converting intent signal in B2B.
For: Founders with a clear rip-and-replace or complementary play.
GitHub signals for devtools
Engineers evaluate in public. Stars, issues, and PRs on competitor repos are a real-time buying-committee map for anyone selling to developers.
For: Founders selling devtools, OSS, or developer SaaS.
Somebody else did the work to get the buyer in the room. The host booked the podcast, the conference booked the speaker, the blogger wrote the comparison post. The play is showing up next, with respect for the original work and a real contribution to make.
Podcast-guest outreach
A recent guest is warm, accessible, and in broadcast mode. Outreach citing the moment at minute 23 converts at 4 to 8 times cold.
For: Founders selling to executives and thought-leader buyers.
Conference attendee lists
80 percent of conference ROI is made in the 6 weeks before the conference. Most attendees walk in hoping to bump into someone and walk out with two business cards.
For: Founders whose buyers attend industry conferences.
Backlink mining
When a blog post links to a competitor, the author is an active evaluator with an audience. Lead with a data contribution. Get pipeline and SEO compounding from one motion.
For: Founders in mature B2B categories with comparison content.
Public companies are required by law to publish their strategic roadmap. Pre-IPO companies publish their entire vendor stack in the S-1. Almost nobody reads it. For enterprise sellers, this is the deepest free intent layer in B2B.