We embed engineers in B2B sales teams.
Allston Labs is forward-deployed engineering for GTM. We operate the outbound infrastructure layer — domains, deliverability, LinkedIn architecture, sequencing, reply handling — so founders and AEs stay on the sales motion.
We're not an agency. We're not selling software. We're engineers who decided B2B sales infrastructure was systematically under-invested in and built a service around running it as a craft.
Infrastructure as a craft.
Most B2B sales operations are bottlenecked by infrastructure that nobody on the team actually wants to own — domain procurement, DNS, deliverability monitoring, LinkedIn account safety, reply triage, list hygiene. Founders treat it as a tax. SDRs don't have the skill to run it. AEs shouldn't be touching it. Marketers buy tools and call it solved.
We treat that infrastructure as a craft. The engineer in your Slack writes code, owns the dashboards, fixes things at 11pm when a domain shows up on a blocklist, and runs the per-week iteration loop that keeps the system above the empirical thresholds.
The 74-guide knowledge base on this site is the same body of knowledge we use to run the service. We published it because we'd rather compete on execution than on opacity.
Three operators.
Phillip An
Previously co-founded Homebase (YC W21). Spent the years before that at McKinsey & Company. HBS Joint MS/MBA. Schwarzman Scholar, Class of 2026, at Tsinghua University. Forbes 30 Under 30.
Phillip runs every audit personally and is in every customer Slack channel.
Reach: phillip@allstonlabs.com
Jack Zhu
Engineering background. Builds the deeper infrastructure layer — automation, monitoring stack, the systems that let us run 30+ customer estates without dropping the operational bar.
Mudit Dangi
Operating background. Runs the customer-engagement layer — onboarding, weekly cadence, the human work that turns the engineering into outcomes.
Five operating principles.
The structural choices that distinguish the engagement from an agency retainer or a SaaS subscription.
- 01Slack-embedded.
An engineer joins your Slack channel within 48 hours of kickoff. They're on for the duration of the engagement, not handed off to a junior after week two.
- 02Under your entity.
Domains, mailboxes, LinkedIn accounts — all registered to your company, on your billing, never run through our infrastructure. You own the estate from day one. If we part ways, you keep everything.
- 03Weekly iteration.
The work runs on a per-week cycle: data review Monday, copy and infrastructure changes Tuesday-Wednesday, send/run Thursday-Friday, review Friday-Saturday. The cadence is the product.
- 04Outcome-aligned.
We bill flat-rate retainer plus infrastructure pass-through. Not per-meeting, not per-lead, not per-seat. The engineer's incentive is your pipeline, not the inflation of a vanity metric.
- 05No tools resold.
We don't markup tools or take vendor referral fees. Recommendations are unbiased — when we say a stack, it's because it's the right stack, not because there's a kickback behind it.
The boring details.
Allston Labs is the operating name. The parent C-corp is Allston Labs, Inc. (Delaware). Banking via Rho. Currently a three-person team operating from San Francisco and New York, with engineering deployment to customer Slack channels worldwide.
We're not a YC company. We are a YC alumni team — Phillip is W21 via Homebase.
Start with the free 30-minute audit. Phillip runs every one.
Thirty minutes against your actual numbers. You leave with a prioritized 30-day action plan and the monitoring template we run internally. No deck. No pitch.